This is a guest post by Joe Linford; He writes on behalf of Mobile Broadband Genie.
Social media provides a level playing field for both small and large players, but creating a social media presence can be a bit of a challenge for a small business or a start-up venture.
A small business may not have the extra budget to hire a social media marketing manager or even to outsource their social media efforts, leaving them in charge of handling everything themselves, right from sales to advertising to product procurement.
Since it’s easy to forget about social media when you’re tied up with other business tasks, creating a plan that you can easily follow, without spending hours on end in keeping social profiles updated is a must.
One of the most significant benefits of social media for new websites is the vast reach and zero monetary investment, and businesses really must make the best use of these.
Three Killer Strategies
Request your friends and family to spread the word
If you’re an active Facebook or Twitter user, the easiest way to promote your new business is to ask your friends to spread the word by liking your Facebook page or by tweeting about it.
For Twitter promotions, make sure you use a hashtag to differentiate your brand. This will also help you in searching for the number of tweets or retweets that use your brand’s hashtag.
On Facebook, ask your friends to like the page and share it with their friends. You can also offer them a coupon or a discount for sharing the page.
Create a social media contest or giveaway
A contest or giveaway is a great way to promote your products or services.
Let’s say your business specializes in gourmet spices. Partner with a food blogger who has a medium to high traffic blog and ask them if you can send them a sample.
You can then request them to announce a giveaway where users should like your page and/or tweet about your brand to win a free sample.
You can also organize a contest on your page, such as the best reply to a question wins or the picture with the most likes wins.
Manage your social media campaigns intelligently
By scheduling future updates and tweets, you can ensure that users are constantly engaged and are receiving a continuous stream of content from your brand.
Set apart at least one or two hours each day from your schedule to analyze social performance, replying to users, and determining next steps for social media marketing.
Business owners who are always on the go should consider investing in a smartphone that allows them to check and update their social profiles.
These simple steps can help you get more fans and increase customer engagement without spending all your waking hours in social media marketing.
Remember to keep experimenting with different social media strategies, based on customer feedback and any other business analysis that you may be doing.
How Do You Use Social Media?
Photo Credit: Thumbnail