You have to update your website every day with fresh content to continue having success, right? No (that was a funny joke, though).

By scrolling through July’s posts, you be very astonished at the extremely high number of posts I published – zero.

I’m pleased to share the reasons why I didn’t bother to publish any content last month. My buddy Marc Ensign did a great job of concluding the reasoning in his own content.

Don’t Settle

To start off this section, I’d like to quote the great man to which it’s titled after – Steve Jobs. In his 2005 Commencement Address, he said

“And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it… So keep looking until you find it. Don’t settle.” – Steve Jobs

June and July have been a time of great advancement and achievement – a lot of great stuff is on its way. I’ve been pushing great new innovations into the new updates.

Changing your tactics is essential. That goes for the internet, the phone industry, the clothing industry, sports, music… Everything.

When asked about the recent push of Facebook’s timeline, I simply said;

Perhaps @facebook is changing designs so harshly because to settle is to die. Remember @myspace? Anybody remember MySpace? Exactly.

— Joe Boyle (@joeb3219) July 31, 2012

In Pink Floyd’s Wish You Were Here album released in 1975, the title track asks [Syd] if the will to change and exchange is present.

Without change, you are destined for failure. In 2007, Nokia and RIM (Research In Motion – Blackberry manufacturer) controlled the market until the iPhone changed the industry.

Failure to change to the new type of smartphone cost them not only their reign of the industry, but, essentially, their entire company.

I Did My “Best”

On July 19th, Marc Ensign  released an article entitled “Quit Doing Your Best“, in which he described the misconception surrounding doing your “best”.

Put simply, doing your best is simply a morale booster – it’s no achievement in the slightest. Perhaps I should change the heading of this section to “I Did Better”.

For those wondering, August 29th will change WebsiteBegin (and the internet) – it will bring:

• A new, powerful redesign
• An insanely fast website
• An eBook
• A Podcast
• An announcement of a new project
• An amazing newsletter

More on all of that will be posted in the coming days. However, it’s probably best to get back to the topic.

My lack of publishing derives simply because I wanted to give my “all” into this major overhaul. I generally write two articles at a time – that’s two hours out of my day just to write content.

The real problem arose because everything would be changing so soon. It made very little sense to publish the great content I’ve been storing if I won’t be pushing it.

Would you rather see The Beatles perform at a old, run-down venue, or at Madison Square Garden? I’d choose the great venue.

I felt as if it’d be better to devote all of my time into either the design, or writing content for July. I chose the design.

That doesn’t mean I didn’t write, though – there is a large surplus of content in storage.

Do You Change Your Website Often?

Photo Credit: Thumbnail | I Did My Best