It really doesn’t matter what niche you’re in – if you have a website, the core of your success is based around great content. Content is, essentially, the heart and bones of your efforts.
One of the most discussed topics, when it comes to content creation, is how often one should publish content to their blog, website, or whichever medium they use.
The reality of the situation, however, is that the frequency at which you publish content all comes down to a few simple factors. Don’t over-publish, and don’t under-publish.
How Often You Need to Write
The frequency in which content is created is something that nobody can really seem to agree on – does every day work better, or does once a week? Every other day? Three times a week? There are so many different options.
There’s a good reason for the indecisiveness of it all – there is no right answer, for it depends for each case.
Know Your Audience
Each and every target audience will come equipped with specific attributes about them, one of which will be how often they are willing to, or want to read content.
For niches where readers may be less technology oriented, they may not expect as much content. For niches like tech news, however, the average reader will expect a large amount of content to be published.
There are two really easy ways to figure out how often your readers want you to publish content:
- Run some tests to find out.
- Ask them yourself.
I’ve went ahead and asked a few of my email subscribers (if you haven’t subscribed yet, you really should) via a personal email how often they would like me to publish content. The majority said two-three times a week. Thus, I have began orienting towards them.
If you have a community that continuously comes back to read your content, it’s a safe bet that you are doing something right. Keep in mind that nobody wants to be flooded with content, and nobody wants to have one new piece of content per year (mind the sarcasm).
Consistency is Key
Above all, be consistent (I know I’m not one to speak for that – that’s all been changing lately, though). Whether you want to admit it or not, you can train your readers. If you publish three times a week, they may very well end up coming back each and every day.
If you publish once a week for two weeks, not at all the next week, and then twice the following week, how can you expect your readers to know when to come back (with the exception of subscription services)? It’s simple – you can’t.
I’d like to leave you with one of my favourite business principles which may very well help you;
Under promise and over deliver
How Often Do You Publish Content?
Photo Credit: Writing