I’m not going to lie to you and tell you that your website’s journey will be a smooth one, nor will it be all that easy. There will be a great number of bumps in the road, and you must be willing to take those hits and keep going.

The biggest problem in the web-world is the sheer amount of competition – there are thousands upon thousands of people in each and every niche, and they aren’t going to just let you jump past them. They want the same things you want, and will probably deliver them in a better way.

Even when you do – if you do – get past them, there will be others who want your spot. Being a pacifist – one who is willing to fight – just doesn’t work, and I am here to explain why.

Downsides of Being a Pacifist Webmaster

By nature, pacifists refuse to fight. The sheer idea of it isn’t enjoyable, and they will avoid it at any and all costs. Pacifist webmasters refuse to compete. They refuse to compete to become the top dog. To be the one who stays there.

Wasting Time and Money

Without the will to compete against other webmasters, you will ultimately lose – you will just waste your time, so don’t even bother starting. Site A could do something that is much better than yours, and then you’re out – it’s that simple.

Whether you’re not providing as much content, providing said content at an equal par of quality, not engaging with users as much as the competition, or whatever else you aren’t doing – not doing so will allow for the competition to surpass you.

If website A and website B are in the same niche, but Website B offers 100 times as much content at a much better quality, it’s a no-brainer as to who readers will visit – not website A.

You must be willing to compete at the highest level possible. Put out more content. Write better content. Reach out to your readers and figure out what you can give them that they can’t get anywhere else. Then deliver it to them. Don’t chicken out. Just do it.

The Lack of Traffic

Gaining traffic isn’t exactly an easy thing at first – when your identity is still unknown, you have to effectively create an image for yourself.

If you’re too afraid or unwilling to fight to gain that traffic – to put yourself out there, to put your greatest content in front of people’s eyes, and to find new sources – you won’t. Without traffic, you’re talking to yourself. It’s that simple.

You have to be willing to put yourself out there. Unless you do that, you will keep staring at the same blank screen, and ultimately quit – I’ve seen it happen time and time again.

Conclusion? Don’t be a pacifist webmaster, but a proactive webmaster.

Are You a Pacifist Webmaster?

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