Choosing a Great Niche

by Joe B. on April 2, 2012

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Booming with growth, the internet is home to, on a daily basis, over one-hundred thousand newly registered domain names – just about one every second! Each and every website has the chance for exponential growth if, and only if, the webmaster is willing to put the work in.

With those gargantuan numbers, it’s hard to imagine any of the sites having anything in common. In reality, though, they do – they all are designed to accompany a specific niche.

Your niche is your best friend when it comes to your website. You must master it to achieve your goals on the internet. Otherwise, you will quickly fail.

What is a Niche?

Your best suit; The cream of the crop; Your niche is the tiny section of the internet that you’re going to make your website about. Your goal is simple – to dominate it. After-all, without power there is no reward.

The niche that you choose is, simply put, the topic that you will target.

Choosing Your Niche

In today’s world, there exists a very large problem – everybody and their cousin thinks that they are professionals at anything they do. On the web, that presents a major problem – you will fail very quickly.

To be “successful” on the internet, you must not only act as if you know what you’re talking about, but seriously mean it. Therefore, a great deal of passion is required to succeed.

Unless you are able to market your website with campaigns that match with that of Apple, then hire writers to the par of William Shakespeare, it is very difficult to make it far on the internet without knowledge and passion for your niche.

Passion is Key

To choose a great niche for your website is simple – just ask yourself what you are good at. What kind of activities do you do, on a daily basis, that you are passionate about?

The next step before creating your website is a bit more complex, and requires the knowledge of your niche – can you actually teach about your niche or market to it?

Let’s say you are looking to create a website about football. Do you know enough about football to write valuable content towards it daily? Do you have the means to market to the audience who likes football?

If you answered no to both of the above questions, then it is safe to assume that you aren’t going to go far in the niche of football.

I was always told to, when creating a blog, outline at least ten posts that I could write. If I couldn’t think of ten, I wouldn’t succeed in the niche.

Final Notes

Out of the tenth-of-a-million websites registered daily, only about one hundred will move on to achieve anything even slightly worthy of being called decent. The rest will, in the end, shrivel and, ultimately, die out.

The reason is simple – a lack of passion. As the saying goes, if you are passionate about what you do, you will never work a day in your life.

With that in mind, it is easy to understand why having passion is essential – if you enjoy what you’re doing, you won’t feel the need to stop and you will, in the end, “succeed”.

How Did You Choose Your Niche?

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{ 16 comments… read them below or add one }

Excellent post, Joe! Thanks for sharing your thoughts about this important topic. I’m in the business of Web design and online marketing myself, and I can attest to the obstacles and issues you talk about here.

I, too, have seen so many people fail or just outright give up too soon on their Web sites or blogs because they either lack the passion to keep plugging away, or they lack a highly-focused niche, or both.

In order to be successful at accumulating high-quality search engine results, one has to have that specialty niche, whatever the subject matter is going to be, and one also needs to fully understand and accept that it’s truly a labor of love. It requires a lot of time and dedication up front. But in turn, the rewards for all this hard work have the potential to be huge if one is willing to stick it out.
Aaron S. Robertson recently posted..Search Engine Optimisation Demands A Strategy. Keep Reading To Discover The Most Significant Methods For PerformanceMy Profile

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It goes back to that old expression “It takes money to make money”. If you aren’t willing to give, you won’t get a return. It’s that simple. Exert yourself to get something out of it. Go hard or go home!

Passion is strong! Rock on!
Joe recently posted..Improve Site Loading Speeds by 200%My Profile

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Thank you for this wonderful article, salute and applause for you joe.
I really feel rediscover new vigor in my life, My desire grew stronger now and I understand the need to start from where, what and how.

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Thanks for the comment, Wahyu! Get into your niche, sink your feet in, and get moving – nothing can stop you but yourself.

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Yes, You’re Right, thanks for your suport!

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Anytime, buddy! Just never give up!

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Passion is the key to choose a niche to blog about, you’re total right. That’s why I also advised my readers following their passion first, then thinking about the profit when they are interested in starting a blog. Thanks for share.

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Profit comes much after the passion in invested. Most A-list bloggers were in the game for a year or two before they even thought about making money – most of them did it as a hobby instead of a business.

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The barrier to entry in blogging is very low. However, like any small business venture, most flame out before they hit their stride in the 2-3 year sweet spot.

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That’s why I love blogging – it’s so easy to get started. Back nearly two years ago (before this relaunch), WebsiteBegin held the tagline of “Creating a website is easy; Managing it is another story” for a short bit. I think the principals are insanely easy to grasp if your passion is there.

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Nice one, Joe! Passion is definitely the magic bullet when it comes to a successful niche focused website. But there might be cases in which passion is not an option. In the agency world, we deal with this all the time :) Cmon–how passionate can you get about socket wrenches?!

Where passion is not an option, I suggest creating artificial deadlines. Deadlines apply pressure that stirs up creativity. That burst of unexpected creativity might even generate passion!

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I find that quiet offensive – please do check out my socket wrench website… Okay, I can’t even keep that joke going :D All jokes aside, I agree entirely. Pressure is one of the greatest means of greatness. Let’s look at Steve Jobs.

When creating NeXT (his company during his leave from Apple until 1995-ish), statistics were a greatly discussed topic. In one interview, they brought up the idea that if the new machine was not created and shipped in exactly 18 months, it’d be worthless to even try marketing it – it’d fail. That pressure created a lot of tension in the minds of the head of the company. What features to add? What design types? Should they hire in more people?

In the end, the device was moderately successful (and shipped in the 18 month span), and created a great base for what Steve Jobs would do in his return to Apple. Pretty cool what pressure (and, quiet frankly, passion for Steve Jobs) can do.

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Great post Joe,

Passion first and the money will come at least that’s my guidance to earn some cash from affiliate marketing in my blog after 9 months. Keep the good work
Okto recently posted..How to Make 28 Sales from HostGator Affiliate Marketing in 9 Months?My Profile

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I’m glad to hear of your success. I recently earned my first affiliate commission through HostGator :)

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Hi Joe,
I cannot help but agree with you on this.

People just jump into niches they have no passion for and are surprised when they burnout within a couple of months. As you say, going where your heart is is key if you are last for the long haul…
Yeremi Akpan recently posted..If You Had to Start Over Online, What Would You Do Differently?My Profile

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That’s the very reason why I’m completely against people making dozens of niche sites. They do not work simply because they cannot be passionate about each and every niche, and maintain the required attention to the to make them successful. thanks for coming by!

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